Access To The Internet

How Do You Make Gold Online Without A Database? June 9, 2008

Filed under: Marketing Tips @ 11:11 pm

That is a great question!

We all know by now that the long term success for having
an online business comes from building and maintaining
a database, and selling to the people on it again and again,
right?

But what if (like me) you’re too impatient to wait until the
list is big enough to make lots of money from?

Our success has come from looking outside the square
and trying to identify markets and ideas that aren’t
currently being utilised to their full potential.

Plus we don’t let anything stand in our way, and will
bulldoze through the so called hurdles.

We didn’t have a big list when we started on the Internet
so we decided to find someone who did!

What we did is put ourselves into the position where we
were able to meet people who had what we were
looking for, and seeing how we can help them,
before we asked them to help us.

People don’t just give freely any more, they are usually
thinking WIFM!

‘What’s In It For Me?’

Once we built up a few good relationships, we then
made our presentation to the owners of a few big
databases.

Guess what happened?

Some of those people told us to go away!

‘That was the censored version!!’

But guess what else happened?

Someone said yes!

We wrote up a brief sales letter for the database owner
to send out to their list. It was written as though he
himself had written it, and it explained the benefits of
doing business with us, to the individual.

The moral of the story is to ask yourself ‘How Can I?’
Not ‘Why Can’t I?’

A good friend of mine has a motto that says…
‘The Higher The Hurdle, The Easier It Is To Get Under It!’

Traditional thinking says I must jump over the hurdle, why?

There are easier ways to get past the hurdle, look for
the alternate way to get to the same outcome
you’re looking for.

Have A Successful Week!

Take Care

Scott Wilson
InternetSalesMentors.com

“Who else wants to make more money, free up their time,
and get to know their family again?” If this sounds like you go
to http://www.internetsalesmentors.com and download a fr~e e-book
on time saving business strategies!

Scott Wilson
http://www.InternetSalesMentors.com
http://www.TheGoldsInHere.com


What’s In a Business Card? June 6, 2008

Filed under: Marketing Tips @ 1:00 pm

Over the years as I have attended trade shows, networking meetings, chamber events and more; I have noticed a few things about the successful and the not so successful. First of all, do you have a business card?



If you belong to a large corporation, you were probably issued business cards as a matter of course, almost as if it was a company perk. If you are in a small or home-based business, chances are you, personally, made the effort to get business cards, which entailed design, print and distribution. So if you went to all of the trouble of acquiring them, you should use them to your advantage. Here are a few tried and true rules for marketing with your card.



1. Never leave home without the cards. I have stopped for coffee already and had someone ask me for a card because they saw my car sign as I pulled into the local coffee shop lot. If you want people to discredit you as a businessperson, all you have to do is say “Oh sorry I forgot my cards today.” I have even been to trade shows and fellow exhibitors were walking around without cards. You have not only lost an immediate opportunity to market your business, but you look like an amateur who doesn’t deserve the business.



2. Is the information correct? The reality is that sometimes we change our contact information. If you know that there will be changes in the near future, then limit the number of cards you have printed. Do not, scribble out and hand write information on your card. Back to “Can anyone say amateur?” I said that to someone once and his reply was, “yes but business cards are expensive.” That says two things to me: 1) he didn’t shop around for a good price and 2) AMATEUR! The idea is to attract business not scare it away.



3. Does the card say what you want it to say? What message are you trying to get across? When designing a business card, think about the placement of information on the card. Is the key information in a prominent place on the card? Does the design work with the rest of your company image? Your business card should be an extension of your company just like your logo, stationery, checks, signage, website and more. They should all get across the same message and design.



4. Can prospective clients contact you easily with the information provided on your card? This is a big one!



Is your website up to date?

Do you check your email at least once a day? (and respond!)

Is your email address professional (not mycompany@genericfreeemail.com)

Is your voice mail message clear, concise and professional?



In this day of technology everyone assumes you must have email and a website for your business to be successful. This is not necessarily true. If you do not conduct business via email or internet then do not put that information on your card. No matter what you use, the key is to be accessible.



5. Are you marketing with your business card? Keeping them in your pocket is a waste of time and money. Be clear about who your target client is. When you see an opportunity slip in your business card. Do not be rude and pushy, but confident that the person could benefit from your services.



If you are not sure that your business card is getting you where you want, market test it. Give it to some friends and colleagues and ask them for their opinions. If your friends are not going to be honest with you, then try “strangers.” At the next event you attend ask some people what they think of your design.

EzineArticles Expert Author Indra Books

Indra A Books, author of this and many other lifestyle articles, is the owner and founder of ON THE GO 4 U, Personal Shoppers & Concierge Service in the Washington DC metropolitan area. The company’s creed is to provide its clients with the ultimate life management experience. In addition to its shopping and concierge services, ON THE GO 4 U also publishes a monthly e-zine and conducts workshops on wardrobe, entertaining and decorating. Indra is also the Membership Coordinator for the Loudoun County Chamber of Commerce Home Based Business Council. For more information about the author and ON THE GO 4 U, please visit http://www.onthego4u.net

© 2005 Indra A Books for ON THE GO 4 U


Affiliate Internet Marketing – Making A Success June 5, 2008

Filed under: Marketing Tips @ 3:21 am

So there you are sitting in front of your monitor while the others are all watching the latest soaps. Ad’s are filling your screen as you click through them one by one looking for that perfect business opportunity that is going to make you rich beyond your wildest dreams.

Each sales page promises more than the previous and it is really becoming a difficult decision as to exactly how rich you want to be. The headlines scream at you, “Make One Million In 6 months”, “Write Your Own Paycheck”, “The Secret Of Earning Multiple Streams Of Income” and so it goes on.

You become so exited with your new found wealth that you give the dog your prime fillet which you bought an hour ago, knowing that after starting up you will never be looking back while the money pours into your bank account.

If this were true we would have a awful amount of extremely happy dogs not knowing the meaning of dog food, but in reality affiliate marketing is not what it seems.

However that which is stated is not entirely untrue. You can achieve all or many of what is mentioned, but you are not going to do it in 15 minutes per day and on autopilot.

Now, back to reality. How do I do it?

The easiest way starting out as a internet marketer is by being an affiliate for other peoples products. The reasons are quite simple and obvious, you do not need your own website and all the technical jargon associated with it and you don’t have to spend money and time creating your own product. All you need to do is drive traffic to the affiliate site, they make the sales, you just pick up your cash.

To find products to promote as a affiliate is not difficult. There are thousands available for you to choose from. Some will charge money to join but most will be free.

As an affiliate marketer the aim is not promoting one product only, it’s like putting all your eggs in one basket. Choose about 5 or even more in different areas, ones you find interesting and which you think might be good sellers. Take your time when choosing and read through everything, remember at the end of the day it will be your money driving traffic to that site, make your money work for you.

Here are a few things you need to keep in mind when choosing your affiliate products.

Have a look at when and how they pay you your commissions.

The percentage commission they will be paying you.

Preferably choose ones that pays a high commission and pays into your account as soon as the sale is made. That will keep you from losing money from sales because in many instances you will not be able to track any sales activity.

All that said and done you are now armed to the teeth with affiliate links, the dog is happily eating a prime fillet, so lets get on with it.

The most common way to generate traffic fast is PPC (pay per click). Google adwords is the big dog in town but there are a few others which you can easily find doing a simple search. It’s quite easy to sign up and then you are ready to go.

Now the kind people from the affiliate programs you joined have possibly given you keywords that you can just copy and paste into your Google adwords. Now all you need to do is copy and paste them, make your bid and the money will start rolling in.

Here is the bad news, unless you are in business to lose money, this is all you will be doing and the dog will have to revert back to dog food and you to bread and water. Your advertising is going to cost you much more than your income.

This said, you can make it as a affiliate, and you can make a lot of money, you are however going to have to do some work.

Your main aim is to find cheap and underexposed keywords. Lets take a example of Google adwords.

If you copy and paste the keywords given to you, the chances are good that a lot of other affiliates are also using the exact same keywords. So for you to get ad into the top 10 or first page you will need to bid high. Let’s say you end up bidding 50 cents for a pretty broad keyword. The product you are selling is selling for $47 of which you receive 50% commission, $23.50 less banking charges. In effect that means that for every 47 clicks you receive you must make one sale to just break even. I can tell you now on a broad keyword you will get 47 clicks but you will not get one sale. To find out how a keyword is performing and converting into sales is to base it on 200 clicks. When reaching that target take a look at the conversion rate, how many clicks per sale. If you have made no sales, or just one, you need to refine your keywords because you are hitting the wrong target market.

Where and how do you find and implement these seemingly elusive keywords. I mean there are only so many words in the English language!

Step One

Take a good look at the affiliates website you joined, and see what it is that makes this a unique product that customers should have. Now please this answer does not lie in the first words you read on the page, the headline or sub headline. Read through the entire affiliate sales page and find your own unique ideas, be different.

Step Two

Now that you have the idea clearly in your mind, think up a few keywords that fit this idea and will relate well to the product you are trying to sell. Come up with a few single words and some two word phrases. Write all of these down until you have about ten or fifteen.

Step Three

You have your adwords account, open the Overture keyword tool and use both of them. You can download Good Keywords for free and it will provide you with an enormous amount of information.

Take your single and two word phrases and combine them into three and four word phrases. Test these in your tools to see how many searches take place and test different combinations of these words until you find the right combination.

Once you have determined good combination keyword phrases, add them to your keyword list in your account. Chances are that you will be able to get into the top 10 easily with the lowest bid.

Target your market with specific targeted 3 and 4 word phrases, they will get you quality clicks, cheaply, with the target market generating sales.

You have heard the term find your niche over and over, but believe me if you are going to try to hit broadly you are going to lose money.

You can be a successful affiliate, but you need to put the time and effort in finding the right target audience for your product. Getting the balance right is the ultimate goal of your business.

Happy Marketing!

Karl Stadler is a internet marketer and author. Need some new unique products with Resell Rights to sell. Visit http://www.yourenterprize.com


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