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With the lingerie market jam packed with an enormous range of lingerie brands ranging from low cost and inexpensive to designer and catwalk designer, the fight for market share is actually becoming tougher and tougher.

The underwear market including swimsuits and g strings is worth over two billion pounds within the United Kingdom. With such a commercial market the number of bra brands who are using celebrity endorsements have noticed an uplift. The latest celebs to put their face and bodies to womens underwear brands include Mel B from pop group sensations the Spice Girls, Jordan and footballer wife Louise Redknapp.

Melanie B signed a lucrative with the household brand Ultimo for a large half a million pounds. The stunning Mel B has been doing many ab workouts to show off her chiselled six pack in the press photos for the new range of ultimo bras. Melanie follows in other celeb footsteps. Another famous celeb that modeled for a lingerie firm is the beautiful Louise RedKnapp, she modeled for Triumph. The growth in sales for the knicker and bra brands using female celebrities to endorse their knickers have worked.

A lingerie endorsement will work well when the underwear brand matches itself up with a celebrity who has the same values and beliefs and is a good match to the product and the underwear brands target consumers. Stockings are a definite must, make life sexier this Winter and shop for them online.